LO1: Audio visual report

Music videos

NAV- Myself:  Music Video
The company that produced this music video is 'Nuclear creative'.
The song is heavily influenced by drugs, this is represented through the video by the viewer seeing visuals similar to a drugs 'trip'.  The audiences age gap rangers from 16-25+ since drug use/ parties are most common within these ages. Meaning the listener may relate to the song/visuals. This may appeal to the ABC1 classification, because the artist speaks on drug abuse and wealth.  With the Mise-en-scene the lighting has friendly tones such as soft pinks, blues and greens. These connote relaxed feelings induced by the 'high' or drugs being spoken about. Shot types in this video feel very smooth the shots include close ups, medium close ups, establishing shots and two shots, these create meaning by connoting a smooth 'come up' of a high. Movement includes panning and tilt. The mirroring and illusion of the music video creates a relationship between the music and visuals. The purpose of the video is to entertain.

At the beginning of the video it shows the artist Nav for 50 seconds. This gives the viewer a clear image of the artist and their environment. This gives viewers security on what artist they are listening to. From this point on girlsappear in the video and visuals progressively get more hallucinogenic. At 2:49 the scene rains pills. This is surreal and puts emphasis of the lyrics and leaves the video on a rememberable note.

Famous Dex ft. MadeinTYO- With Yo B!tch:  Music Video
This music video is produced by Lyrical Lemonade'.
This music video doesn't have much of a narrative however the visuals are exceptional. Cole Bennett animates the artist/ props/ scene frame by frame with vibrant colours to match the up beat, playful song. The artist are wearing high end street wear brands. He is appearing as a "Sellable commodity" in order to become an icon. Further on representing their culture with fashion and rap intertwining. Audiences may look up to artists such as Famous Dex since he isn't really serious and makes music that is upbeat and fun. This is connoted through the bright clothes and hair the rapper wears. This is making a reconnisable brand for his audience. Cross cutting is used well so that the video is a smooth viewing experience. A lot of steady cam and drone shots are used to showcase the setting e.g tracking shots of the car and the city scape in golden hour. However free hand camera work is used to create a more natural feel to the video and makes the viewer feel more involved with the settings of a 'party'.

Beggining

Film Trailers

Straight Outta Compton- Straight Outta Compton Trailer
This was directed by F. Gary Gray, The production companies are Legendary Entertainment and New line cinema. The films purpose is to show the hip-hop group "NWA" revolutionise music and stir controversy with its brutally honest depiction of life in Southern Los Angeles 1988. I think this film reaches a range of audiences due to the educational factor, showing life as a black male/ female in Compton. The film displays a range of cultures/ gangs and lifestyles showcased through hip-hop. ABC1 class may be unaware of such content. Making it appeal to lower social grades that then these people can relate to the subjects and content. Throughout the trailer music drifts from diegetic sounds to non-diegetic creating an emursive feeling of the influence of hip-hop. This reflects what happens in the film, creating an accurate depiction of what the audience will expect to see in the movie. The mise en scene of the trailer places you directly into the late 1980's America with bright running tracksuits, lowriders and baseball caps. These elements allow the movie to engage the viewer in the right time frame and place.

Pulp Fiction- Pulp Fiction Trailer
Directed by Quentin Tarantino. and the production companies are Miramax, A band apart and Jersey films. The meaning of the trailer is to showcase splices of the multi strand crime movie. Each story within the film intertwine with one another. From this trailer, snippets of classic phrases from well known actors are edited and referenced to. This allows the viewer to be enticed and further promotes a rememberable brand image for the film. The audience of the film ranges from 18-35+ due to a the films use of lurid, seedy characters and scenes involving sex, crime and violence. Sine the iconic Quentin Tarantino directed the film it has branded a fantastic playlist to its name. This carefully selected sound track played as non-diegetic sound throughout the trailer. This is to further promote the film so when a consumer listens to a certain song played into the trailer it will pull them back into thinking of the film. The mise en scene of the film is in classic Tarantino fashion from the camera work, editing and the props/ costumes. Even in the short trailer it is clear what roles each after are playing before you know the plot. e.g. the hitmen are wearing classic black suites. The boxer wearing boxing gloves etc. The film is set in 1992 America. This is shown through the cars, American diners, furniture etc.

Advertisement Videos

Stone Island-  Stone Island 'Frost Finish'

This video is to promote the autumn/ winter 2017-18 'Frost Finish' line by Stone Island. To start and finish the video it showcases the brands logo. This is presented as shattered pieces coming together to mirror the ice theme swell as it creating a clear brand image towards the consumer. They make it the first and last thing you see as a reminder. Following this, eery diegetic ice cracking noises appear whilst a panning cinematic of braking ice and sub zero scientific equipment takes place. It is stylised as a quite surreal science experiment making the consumer feel that it is limited and unique. This is a sensory experience since it is an audio visual promo it is limited  in that it can't show the texture of the textiles making it use senses you'd associate with the theme of cold/ice. This creates character towards the clothing. Making this promotional video original and successfully marketing the product to its audience. Medium close ups and close ups focuses the viewer on different aspects of the garment. Pointing out elements of detail that the consumer/ audience look for in a high end collection such as this. This product showcases the clothes to the individual. The purpose of this promotion video is to inform and educate the customer on the materials and science behind it.

Palace skateboards-  Palace X Reebok
This video is to promote the Palace skateboards collaboration with Reebok. This a very different approach to Stone Islands 'Frost Finish' promotional video. Palace is advertising to the specific demographic of skateboarding. The brand has a clear target audience, this is apparent in the promo. The meaning of this video is to steer away any 'posers' as the well known actor Jonah Hill is playing. Posers are shun within the skating culture, this group are not skaters but wear skating brands. By showing the actor being uncomfortable and awkward is an accurate depiction of what a poser would feel like within the Palace shop. This comedic sketch showcases the garments and skateboards on the subject and set. With showing the bold 'tri-ferg' logo throughout the video it creates a clear brand image to the culture.  The purpose of this advert is to entertain.

Analysis (D1)

An advert is actually very different to a music video; both are promoting a product however the music video is promoting an artist where as the advert is trying to sell a product. This means the conventions are similar however they are gone about in a different way. An advert uses close ups, slow motion and panning shots to focus the consumers eyes on the products quality. Diegetic sounds are used in advertisements to engage the viewer in a more organic, natural sound to represents the product in real life. However with a music video the sound can be very artificial to promote an ideal self/reality.  For example the Stone Island 'Frost Finish'  advert matches common conventions to showcase the brands identity. It is a moody trailer with a muted colour palette of cool blues and greys with contrasts of the coloured garments. In comparison to this the Famous Dex music video is vibrant, including colourful outfits and playful animation.  The graphics display different information. In the Stone Island advert it shows the the brand logo, date of release and the title of the seasons drop 'Frost finish' at the beginning of the video. At the end, this is repeated to reinforce the brands image. This is similar to the Music video; the production companies logo is shown at the very start of the video and at the end.  However the information in-between is different because it regards the music artist as well as who directed& shot the music video.


Film trailers are trying to show the main characters of the movie within key scenes to showcase a brief summery of the story, this is done through script being read over clips. The transitions and cuts are smooth and are commonly linked with music, for example 'Straight Outta Compton'. Film trailers are similar to music videos in that it bases the cuts to fit music. However the 'Myself' music video linked above shows a range in editing techniques, unconventional lighting and props. In both videos the graphics display the same information, song/ film title, credit to the directors and the production companies. Film trailers have age restriction on them set by the BBFC. This is shown below. Music videos do not have this regulation. Another graphic a music video doesn't include is release date where as film trailers do. Both have a repeat of the projects title at the end to promote the artist/ film.