LO2: Evidence of contact
Evidence of Contact
I feel the contact with the artist was very chilled out and clear. We tried to make it an informal relationship to create an organic product.
LO2: Treatment
LO2: TREATMENT Brief: To produce an original film trailer or music video for a real client. The purpose of the video is to entertain and promote the artist. Using common filming techniques to fit the chosen genre. The target audience is 15-25, 70:30 male, female split. They are digital natives that have a passion for music and fashion. Keeping up to date with the latest hip hop videos and interviews. It will mostly appeal to the ABC1 classification due to the nature of content the video will promote. We have asked the artist and he did not want to do a story narrative. This gives less structure however allows us to make themes throughout the video that include editing and camera angles to display emotion and visceral pleasure to the viewer. I'd like to include gimmicks of old videoing technology such as VHS tape and other grainy obsolete equipment. Switching as a glitch effect. I think this would add contrast to the original hip hop videoing style s...
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