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Unit 15 Audio Visual promotion

LO2: Lyric analysis

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November 22, 2018

Music video lyrics

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LO2: Treatment

November 09, 2018

LO2: TREATMENT Brief: To produce an original film trailer or music video for a real client. The purpose of the video is to entertain and promote the artist. Using common filming techniques to fit the chosen genre. The target audience is 15-25, 70:30 male, female split. They are digital natives that have a passion for music and fashion. Keeping up to date with the latest hip hop videos and interviews. It will mostly appeal to the ABC1 classification due to the nature of content the video will promote. We have asked the artist and he did not want to do a story narrative. This gives less structure however allows us to make themes throughout the video that include editing and camera angles to display emotion and visceral pleasure to the viewer. I'd like to include gimmicks of old videoing technology such as VHS tape and other grainy obsolete equipment. Switching as a glitch effect. I think this would add contrast to the original hip hop videoing style s...

LO2: Evidence of contact

November 22, 2018

Evidence of Contact I feel the contact with the artist was very chilled out and clear. We tried to make it an informal relationship to create an organic product.

LO4: Evidence Of Editing

November 30, 2018

Evidence of editing: Evidence 1: This sequence was made by Isaac Parker, it done by manipulating images and gifs in a fast editing style to create an alternate reality. The lip gif seen throughout is to represent the girl he is singing about in his song. These gifs were free to use, I then edited the colours and exposure of them to fit the purple hazed colour scheme. This was done as a separate file and then dragged over since the cutting and effects were very confusing to edit together. I also used images I took of the artist. This was implemented into the video since XAK forgot his lyrics in the footage. Evidence 2: This Line drawing effect was done in After effects. This was produced by Tom Frow. This clip was very time consuming along with the other line drawing clips. In total it took 670 strokes done frame by frame to create this moving animation. To make this a quicker process I think we could have used a drawing tab...